How Salesforce Health Cloud is Transforming Healthcare

February 11, 2019 Scott O'Connell

Smart watch and activity tracker on a man's wrist wearing a blue formal shirt

As we turn over another calendar year into 2019, it’s safe to say that the term ‘Internet of Things’ (IoT) has evolved from an IT buzzword to mainstream vernacular. IoT is everywhere, and many of us are already taking advantage of the huge opportunities that connect data across all aspects of our lives. From smart devices in our kitchens to smart cities monitoring national electric grids, whether we know it or not, IoT is a big presence in our lives. 

According to IHS, there were nearly 15.4 billion connected devices in 2015. That number is expected to grow to 30.7 billion in the next two years, and to 75.4 billion by 2025.¹  Companies are learning to organize and analyze the data these devices are capturing to help make better decisions for individuals and businesses alike.

One area that will continue to reap the benefits of connected devices, is the healthcare sector.  ACT, an organization representing over 5,000 mobile technology companies, is forecasting a $117 billion connected healthcare market by 2020.2 Portable health monitoring, pharmaceutical safeguards, electronic record keeping, and improved communications between patients and providers are helping reset consumer expectations in the marketplace, which will lead to more transparency, increased revenue, enhanced operational efficiency, and ultimately, more saved lives.

But have you given any thought into how IoT can positively impact your health?  

Preparing for major milestones like saving for your kids’ college education, emergency fund, dream vacation, and retirement is second nature. But many of us don’t put the same forethought into our long-term health and wellness because we’ve embraced the “live in the now” narrative. But taking positive action today can have a profound effect on our health in the future. 

Luckily, we’re starting to see a major transformation within the healthcare industry. New technologies and a growing emphasis on preventative medicine are empowering us to make better health choices every day. From exercising more regularly to eating healthier to getting more sleep, many of us are taking steps to live happier and healthier lives every day.

Technologies like activity trackers are already helping people monitor their progress, set goals, and achieve milestones. The Salesforce Health Cloud is integrating data from wearables and health apps and is adding a deeper level of insight into the positive actions people are already taking. 

Salesforce Health Cloud dashboard and mobile devices connecting patient and medical professionals

How? By bridging the gap between patients and healthcare professionals through the world’s #1 CRM. Salesforce brings together cloud, social, and mobile technologies and is opening new channels of communications, enabling great transparency, and creating a culture of mutual accountability between patients and healthcare providers at every step of the care continuum. 

Salesforce Health Cloud provides a holistic view of each patient through intelligent care collaboration and on-demand connected experiences across devices. By focusing on a 360-degree view of the patient, creating smarter patient management, and providing the tools that connect and improve engagement, Salesforce Health Cloud is delivering the same level of personalization patients have come to expect in their everyday lives. 

A Whole View of the Patient Health

Having access to a single view of a patient’s health is paramount to not only generating better health outcomes but also to lay the groundwork to improved patient/provider relationships. Giving healthcare providers access to patient profile data in an easy to navigate, contextual dashboard enables them to gain deeper insights into treatment history and medical outcomes. It also enables them to see electronic health records in one place and empowers them to make smarter recommendations and communicate these more effectively across the entire care continuum. Most importantly, it makes knowledge more available to patients, encouraging them to take more accountability as they commit to improving their health.   

Smarter Patient Management 

Health Cloud delivers a prioritized holistic view that can help providers identify the most critical actions their patients need to take and can communicate with them through secure and private messages. Conversation history is stored and can easily be accessed to reference past interactions. Collaboration capabilities enable healthcare providers to assign responsibilities and set goals and share these with anyone on their team, increasing both transparency and cooperation, two key drivers of better health outcomes and reduced readmissions. 

Connected Patient Engagement 

Health Cloud improves customer satisfaction and motivates members and patients to be more engaged in self-care conveniently and securely on any device within an ecosystem that encourages communication and embraces value-based care. 

But this is just the tip of the iceberg.  As patient and provider collaboration expands, so too will the features, benefits, and services of the Salesforce Health Cloud for payers, providers, pharmaceutical companies, and medical devices. But most importantly, it has the potential to positively impact the lives of countless individuals by enabling them to take a more active role in the management of their health and wellness. 

Catch Appirio on your favorite social media platforms and tell us how Salesforce Health Cloud is transforming your healthcare experience.







About the Author

Scott O'Connell

Scott O'Connell is the GTM Manager of Appirio's Health and Life Science vertical. He is an experienced marketing professional with a successful track record of helping companies bring products to market, improving their brand awareness, and fostering customer engagement.

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