The Salesforce1 World Tour is underway and likely coming soon to a city near you. At every event, salesforce executives, technologists and customers will present and demo solutions designed to help companies leverage the next-generation of devices, apps and services to connect with customers in a whole new way.
After the intro Salesforce1 had at Dreamforce in November, we’re excited to see how other enterprises are embracing the unified mobile interface and development platform. You might remember that our recommendation after the launch was to get the mobile app and play with it. That’s what we see many of our customers doing.
We say “try it” because Salesforce1 promises write once, deploy anywhere capabilities and it’s backwards compatible with all of the customization you may have done in your own salesforce org. Yet keep in mind that the challenge with doing anything mobile is making sure you absolutely understand the user experience.
This year, the bar will be even higher for any mobile app that you deploy in your enterprise. Nearly every user now expects App Store performance from his or her enterprise mobile applications. Not only that, users also expect every mobile app will be simple to use—and if they can’t figure it out quickly, they just won’t use it.
Working with customers such as Virgin America and Kindred Healthcare has given us unique insight into cloud application development best practices around end-user goals, mobile and social technologies. And one thing we know for sure is that if you want to build a mobile app that excites users, you have to consider both the mobile user interface and mobile user experience. You’ll also need to find out what use cases your mobile professionals find most valuable. Sometimes, you’ll discover users only really need two or three key views when they are on the go. The rest of the application, they can access at home or in an office.
Last year mobile app experimentation may have been OK, but this year, it’s show time! If you want to connect better with customers and prepare for more mobility in 2014, check out the Salesforce1 World Tour, download our cloud application development best practices whitepaper, and keep the below 10 best practices in mind.