A View from the Tipping Point

April 16, 2009 Appirio

Dave Orrico

Dave Orrico

Read the Press Release On Dave Orrico and Jim Emerich Joining Appirio Leadership

Over the last 20+ years I have had the privilege of helping sell and deliver technology to many fantastic companies. When I first joined salesforce.com, I knew something was different. SaaS (which is quickly morphing into cloud computing) was something much more than just another technology change. It was a new model that forced a renewed focus on customer service and once again put the customer (not the vendor) at the center of value.

Nearly six years have passed since then, in which I had the opportunity to interact with leaders at many of salesforce’s most strategic accounts – Dell, ADP, Bank of America, Cisco, Citibank and many others. The business benefits we were delivering to these companies were remarkable when contrasted with the legacy alternatives, but I was even more struck by how the SaaS model made it so much easier to align a company around serving the customer. Because we earned the customer’s business through subscriptions (vs. big up front licenses), I never had to fight uphill internally for my customer’s best interest.

The market is finally starting to see something that Marc (Benioff) has been saying for some time – that salesforce.com’s success is about more than it being a great company. In fact, it’s the fundamental advantages of cloud computing for both the vendor and the customer that have allowed it to prosper. Google Apps, Amazon Web Services, even Facebook are using those same core tenets to expand their services to the largest companies in the world.

We’ve reached the tipping point. It’s becoming clear that most companies will eventually shift to this new model, and this is what made Appirio such an exciting opportunity for me. Here is a company focused from its inception on answering not “if people will make the switch to the cloud”, but “how can we help them get there.” While at salesforce.com, I admired Appirio’s passion and commitment to cloud computing; and their focus on building trusted advisor relationships with both their partners and their customers.

I joined Appirio to help accelerate this transformation to the cloud and to create a new breed of company that could pragmatically answer customers’ tough questions on how they can get there (benefits of the cloud). I truly believe we are at a transformational point in the evolution of IT; analogous to the change and benefits that the Internet brought to us as individuals. The Internet has had a profound impact on the the way we find things, shop, create and even interact. Cloud computing can have the same level of impact on business. I want Appirio to be your trusted advisor in your journey to the cloud, and help unshackle your entire business from the constraints of the past.

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