Appirio Connects Salesforce to Google Apps: Launching Calendar Sync, Campaign Timeline, Document Search, and CRM Dashboards

April 15, 2008 Appirio

We’re happy to announce four new Software-as-a-Service (SaaS) offerings that bring together Google Apps and Salesforce CRM. The four Appirio offerings enable Salesforce and Google users to easily synchronize calendars, collaborate on marketing campaigns, find and embed documents, and create and share customized CRM dashboards.

See our press release here, our blog post here, or here for a 2 minute flash demo of each product.

Organizations using Salesforce for Google Apps have access to four Appirio products that combine the customer, sales and marketing information in Salesforce with the power of Google’s collaboration tools. These Appirio products are available today as a part of the Salesforce for Google Apps launch, including:

  • Appirio Search for Google Docs. Traditional office documents are costly and difficult to attach, store, and manage. Using Google Docs for Salesforce is an attractive, on-demand alternative, but requires manual effort that may inhibit adoption (e.g., changing screens to find the right document and copy / paste its URL into Salesforce). Appirio Search for Google Docs is the easiest way to get started capturing the benefits of Google Docs. Search for documents as you work in Salesforce, right from a Salesforce record detail page. Just one click, and you’ve linked a Google Doc to that record.
  • Appirio Calendar Sync – With Appirio Calendar Sync, it is easy to automatically keep your Salesforce Calendar in sync with your Google Calendar. You can share customer-related events across company boundaries through an easy-to-use online calendar. And it is easy to associate every event in your calendar with the right account, opportunity, lead, case or any other custom object.
  • Appirio Campaign Timeline for Google Calendar – Campaign managers spend time manually importing, exporting, copying, and pasting campaign data from Salesforce. Nobody has a single calendar with an overview of the campaigns that are relevant to them. As a result, campaigns are out of sync with people’s day-to-day calendars. With Appirio Campaign Timelines, campaign managers have a simple tool to manage what information from what campaign is shared with whom. They can publish campaigns to a Google Calendar, giving key people inside or outside the company an “at-a-glance” overview. As a result, it’s easier to coordinate your marketing campaigns with your team’s day-to-day priorities.
  • Appirio CRM Dashboards – Today, “casual” Salesforce users (e.g., executives) can’t see Salesforce data without going into Salesforce… they don’t know what they don’t know. If they do go to Salesforce, the information they see sits in isolation from non-Salesforce data. With Appirio CRM Dashboards for Google Start Page, Salesforce data can be embedded on a Google Start Page, Google Doc, or Google Site. Appirio CRM Dashboards are dynamic, allowing for in-place drilldown, customization, and links to the underlying Salesforce data. And the data can be combined with any other information available through Google, right where people start their day.

Each of these products uses Force.com and Google’s open APIs to run entirely “in the cloud” without any Appirio servers. The products are available through the salesforce.com AppExchange, the Google Solutions Marketplace, and the Appirio products page.

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