Crowdsourcing 101: What Do You Know about Crowdsourcing?

November 18, 2015 Jiordan Castle


Crowdsourcing may have only become popular over the last few years, but the practice has been around for centuries — as early as the Longitude Prize of 1714; the British government held a contest to find the best method to pinpoint a ship’s approximate location at sea by its longitude. Contenders submitted their best methods, and ultimately, the prize was awarded to John Harrison, a working-class clockmaker.

The science and solutions behind crowdsourcing have come a long way since then. But whether you’re excited or anxious at the mere mention of leveraging the crowd to, say, build a mobile app or get a landing page designed, the hardest part is often getting started. How do you get involved in crowdsourcing?

Tackle the 3 Cs — capability, capacity, and calendar

Before you can jump into crowdsourcing, an important first question to address is simply: What does your business need? At its core, crowdsourcing is about solving a business’s problems. And sure, you can use crowdsourcing for just about any problem, but that doesn’t necessarily mean you should. This video will help you determine whether your business could benefit from the crowd by employing the logic of 3 Cs — capability, capacity, and calendar — designed to measure how well crowdsourcing fits your needs.

Take the mystery out of crowdsourcing

Though crowdsourcing may seem like a complicated process, there’s one guiding principle that should help you on your way to leveraging the crowd for your business: It’s best to start simple and build toward complexity. Think:

  • What are you missing?
  • What skillsets are required to get you there?
  • How much time do you have to achieve your goal?

Appirio’s global crowd of talented designers, developers, and data scientists provides greater creative and technical possibilities than ever before. And according to Gartner, 75 percent of high-performing enterprises will leverage crowdsourcing by 2018. But before you jump into crowdsourcing, dip your toes; it takes time to learn the ropes and figure out whether the crowd is right for your business’s unique needs. Most importantly, make the time to learn about crowdsourcing. Whether it scares or excites you, crowdsourcing is an integral part of our digital future.


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