Calling Dreamforce a technology conference is like calling Disney World an amusement park. Walt Disney bought farmland in Florida, and turned it into a culture-changing global brand. When Marc Benioff founded Salesforce, it represented a new way to deliver software to enable sales teams. In the fifteen years since, Salesforce has evolved into a business-changing global brand. Dreamforce is a celebration of that evolution.
The numbers behind Dreamforce are staggering:
- Over 135,000 registrations. People from all over the world will be converging on San Francisco to experience Dreamforce in person. Some of these registrants will be checking out Salesforce for the first time, while others have been fans from the beginning. While Salesforce customers and prospects are the focus of Dreamforce, there is a large contingency of consulting partners, ISVs, analysts, and the press.
- 3,000,000 online viewers. People at home and in their offices will be watching the keynotes online. Also, Salesforce LIVE will be a constant stream of interviews and presentations that will give online viewers a deeper look into Dreamforce.
- 1,450 sessions. These sessions cover every topic imaginable for every level of attendee. There are sessions about best practices, new product features, industry solutions, and many other topics to educate and inspire attendees.
- 350 exhibitors. Attendees can spend hours checking out the The Cloud Expo and Campground. With this many exhibitors, it’s best to come to Dreamforce armed with a list of key exhibitors to connect with. Otherwise, it is easy to have all these exhibitors blur into an overwhelming blast of information and swag.
Of course, Dreamforce is about much more than consuming information. It’s also about connecting and giving back to the community.
Dreamforce is a great venue for connecting to old friends and making new ones. But again, because of the frenzy of activity, it’s best to be intentional about this, and set aside time for networking and reconnecting.
It’s also easy to forget how fortunate we are to be able gather in a beautiful city and learn and connect over the latest technology. To that end, Salesforce has always been about giving back to the wider community, and Dreamforce is a great opportunity to focus on sharing our skills, time, and money. Check out the Dreamforce Giving Back page, and make sure to set aside time to help with a charity or share your time and talent with a non-profit.
The excitement for Dreamforce is just beginning. We look forward to connecting to you starting October 13th.