Salesforce and Facebook: Connecting the Cloud

November 3, 2008 Appirio

We loved today’s virtual bear hug between Marc Benioff of Salesforce.com and Sheryl Sandburg of Facebook at Dreamforce. It reminded us of the embrace between Marc and Eric Schmidt of Google back in April, for a couple of reasons:

  • Another cloud to connect: There are 110 million active users of Facebook… many of these people also find time to work in between their wall postings. Facebook is an open, on-demand application platform, much like Force.com.
  • Further consumerization of enterprise IT: Consumers have become accustomed to using the incredible power of social networks to connect with old friends and family in their personal life. Now, with Salesforce and Facebook together, these same people can use the power of this same social network to get their job done.
  • Not just demos: People have talked about bringing the social network to the enterprise every day since “Enterprise 2.0” hit the radar. But today’s announcement went further– we saw real business scenarios with the potential to create enormous value for the enterprise. We are thrilled to be part of all this– we built the recruiting scenario shown by Marc and Sheryl on stage. This is a preview of an application we think every HR head needs to consider.

Today’s announcement is just the beginning. Just as the Google partnership in April ushered in a host of exciting conversations with customers about how to use these cloud platforms…. we hope today’s announcement will do the same, and look forward to continuing the conversation.

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