Want a social enterprise? You’d better be in the cloud. – Blogging for Computerworld

August 30, 2011 Appirio

Glenn Weinstein

The notion of building a “social enterprise” is taking root in customer relationship management (CRM) circles lately. A social enterprise, according to Salesforce.com CEO Marc Benioff, has three primary characteristics:

  • Employees are connected to customers and prospects through public social networks, such as LinkedIn and Twitter.
  • Employees collaborate internally by means of a private social network.
  • Enterprise applications themselves are “social,” which means that a system can post updates to, or consume data from, a social media stream.

Each of these requires technology support from IT. Connecting employees to external social systems (I’d also include Facebook as a must-have) is best done via some kind of tool-supported framework, optimally integrated with your CRM. You can build your own private social network, but it’s more likely the social media vendors (examples include Yammer, Salesforce’s Chatter, and Jive) can deliver a better experience than you could build. And remaking your enterprise applications to be social? Well, that one’s going to take a bit more effort.

Read more…

Previous Article
The Social Enterprise: What is it? Does it really matter to enterprises?
The Social Enterprise: What is it? Does it really matter to enterprises?

Balakrishna Narasimhan As we kickoff Dreamforce 2011, an event that’s bringing together more than 40,000 cl...

Next Article
Business Is Social – Blogging for the Huffington Post

By Narinder Singh The first time I went to a work party was the summer of 1995 at an extravagant gala Ander...