What You Need to Know About the New Google Cloud

October 31, 2016 Nicole Klemp

If you’ve Googled Google lately you may have noticed some changes to the way its enterprise offerings are named and packaged. Google’s cloud services are now officially known as Google Cloud (the same thing you’ve probably been calling it anyway), and Google Apps for Work (i.e., Gmail, Calendar, Hangouts, and Drive) is now G Suite, and falls under the Google Cloud umbrella with other business products and services like Google Analytics, enterprise Maps APIs, Chromebooks, and Android devices.

googlecloudAlthough Google has become a bigger player in the business space in recent years, many still view them as merely a search and advertising company — a perception they likely wish to change. This rebranding and the rollout of some exciting new capabilities should help them do just that. Diane Greene, Google’s head cloud chief, compared the company’s cloud computing services to industry heavy-hitters Microsoft and Amazon Web Services (AWS). With an already super-collaborative suite of products — and by now adding machine learning to the mix — Google has definitely earned its place in the cloud conversation.

Smarter business with machine learning

Tackling a full inbox or searching for a document is about to get a whole lot easier thanks to Google’s machine learning platform (Cloud ML). The platform boasts powerful image analysis with Google Cloud Vision API, allowing users to find relevant images quickly (rather than relying on filename and metadata alone), and makes communication easier with beefed-up speech recognition and text analysis. Google Cloud Speech API enables users to convert speech to text in over 80 languages with increasing accuracy. Google Natural Language API helps users analyze text by extracting relevant content from text documents, news articles, blog posts, and social media chatter. Google also wants to make international business easier with Google Cloud Translate API, which can translate source text from websites and other applications. According to Google, Cloud ML gives organizations access to the same deep learning techniques that Google itself uses to power its own services, which can be a game-changer for… well, pretty much everyone.


Putting their money where the cloud is

Google has proven they mean business (pun intended) by spending $9.9 billion dollars on cloud investments in 2015 alone. By investing heavily in their data center facilities, Google can minimize delays during times of high demand, lessening the impact on customers. Senior Vice President of Technical Infrastructure, Urs Hölzle, said Google plans to open new data center regions across the globe in 2017; locations could include the UK, Germany, Finland, India, Singapore, Brazil, and Northern Virginia.

Cloud-based, real-time collaboration is an integral part of today’s Worker Experience. The ability to share insights and data with coworkers at any moment has become critical not only to increasing employee engagement, but also to improving business processes and ultimately delivering a great Customer Experience. Google Cloud and the new and improved G Suite will provide Google customers with even greater collaboration capabilities and efficiency than ever before, creating transformative experiences for workers and customers alike.


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