Customer Experience

Why Customer Journey Mapping is So Important in 2019 and Beyond

How to Win Big by Adopting a Customer Experience Mindset

How Salesforce Brings a Better Customer Experience to Healthcare

Product Service Systems: Getting Started

Product Service Systems (PSSs) are business models that integrate products and services to extend the value chain of a product.

How to Stay Connected with Customers

It's the Age of the Customer, so it's even more important than ever to stay connected with consumers and encourage brand advocacy.

Transforming Lives Through New Solutions and Beautiful Smiles

Appirio gave Align Technologies new life through an Einstein transformation. In turn, working on this implementation transformed Shaki's life and smile.

Appirio TestRight Delivers Flawless Consistency

Through our innate desire to produce quality over quantity, we’ve discovered that automated testing is an untapped treasure that can help us flawlessly deliver customized experiences.

Are Banks Failing or Nailing Customer Experience?

As consumers demand more convenience and self-service options, banks and other financial institutions (FIs) have been putting more emphasis on expanding and improving their digital delivery initiative

Georgetown Engages Faculty, Students, and Alumni in a Salesforce Community

Appirio developed a customized Salesforce Sales Cloud CRM solution, featuring a full 360 view of both workers and customers, allowing Georgetown to provide a unique portal to students and faculty.

The Amazon Effect on Healthcare

Amazon is changing the expectations in retail, and those same consumers are patients for healthcare providers and payers. Patients expect to be heard.

How Restaurants Use Technology to Focus and Connect

Connected Customers, Stores, and Workers — organisations across the industry are highly-focused on delivering a differentiated experience to their customers, and are looking at how technology can help

Building Brand Advocates: Emotionally Connecting to the Customer

Emotionally-influenced consumers are less inclined to be price sensitive, while being more likely to support and recommend your brand to their friends and family.

Toe the Line to CX: How Self-Service Can Satisfy Your Customers

Improve your customer satisfaction by providing them with the option of self-service.

7 Channel Cheats to Keep Up with Your Customers

Here are 7 easy ways to score some “loyalty points” with your customers.