Personalize Constituent Engagement with Marketing Automation

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Engage constituents at every touchpoint, save time on routine marketing tasks, and focus your energy on activities that drive value. Marketing automation can help you revitalize your pipeline, enhance your constituent and employee experiences, and increase giving. By sending automated personalized communications to target constituents and delight your existing donors, you can more easily build a loyal community of brand advocates and advance your mission. Marketing automation can help you do that, but it's not easy to execute, especially if your implementation strategy has gaps. PERSONALIZE CONSTITUENT ENGAGEMENT THROUGH MARKETING AUTOMATION 01. | 888.680.7227 | © 2019 Appirio, Ltd. Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. – Annuitas Group Some of the most common challenges of effective marketing automation in nonprofits are: • Disparate systems • Multiple donor levels and relationships • Donor history recognition • Multiple local chapters and disjointed sending practices that lead to inconsistent messaging At Appirio, when we work with nonprofits, we don't just configure the platform you have. We craft the experience you want. We specialize in closing marketing automation experience gaps for nonprofits and can help you: • Create journeys in Salesforce Marketing Cloud that personalize messages dynamically • Connect multiple systems to display historical information and interactions through integrated data points • Integrate data checks into constituent journeys to ensure appropriate timing and frequency (especially related to donation requests) The data doesn't lie: Automation can help organizations like yours increase marketing ROI and growth. But to reap the benefits and achieve your financial goals, you'll need a strategic roadmap and guidance from experts who have helped nonprofits on their journeys to successful marketing automation.

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