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Campaign Execution One-Pager

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Appirio's campaign execution service is designed for companies looking for a trusted, experienced partner to manage and execute their digital marketing programs. From science to arts, we help clients achieve their campaign goals through omnichannel, data-driven marketing, and dynamic and personalized asset creation. We help brands and enterprises enhance online marketing applications to increase customer knowledge, improve customer experiences, and enhance marketing activity measurement. APPIRIO'S CUSTOM BRAND CAMPAIGN EXECUTION HELPS YOU REDEFINE CUSTOMER EXPERIENCES 01. cloud@appirio.com | 888.680.7227 | www.appirio.com © 2020 Appirio, Inc. 01. Blended Model a mix of consultancy and delivery to ensure risk free execution matched to your goals Why Appirio? We go beyond focusing on execution, into planning and developing a strategy built specifically for journeys and mapped to personas. We offer: 02. Certified Professionals with extensive knowledge across all studios and Salesforce- specific coding 03. Regular Workshops delivered by senior consultants to enhance planning and learning 04. Scheduled Reports and Insights used to focus on the customer experience and business outcomes Our Campaign Execution Methodology: 1. Plan/Architect: Define goals, audiences, personas, content, channels, timeline, and success metrics. 2. Build: Create the assets, journeys, and other campaign design activities. 3. Test: Determine the effectiveness of the campaign and walk through the journey before go-live. 4. Deploy: Appirio will execute the full campaign. 5. Reporting: Analyze reports and insights and define improvement tactics. Appirio focuses on building and executing journeys, emails, landing pages, forms, and process automation via omnichannel nurturing, up- and cross-selling, and online behavioral campaigns.

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