BFSI Mobile Banking One-Pager

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01. | 888.680.7227 | © 2020 Appirio, Inc. At the same time, consumer expectations in both the retail and commercial banking spaces are higher than ever. Customers demand anytime, anywhere service, personalized offerings, and tailored insight and advice, right from their mobile devices. In response to ever-rising compliance costs, operational efficiency has emerged as a key strategic lever because existing approaches don't support the required increase in delivery speed in a way that would scale across an entire bank. Banks are moving quickly to harness digital capabilities to deliver best-in- class customer experiences personalized for each customer. Just as banks moved from tellers to automated teller machines, they must also transition from bank branches to omnichannel digital platforms. Technologies like MuleSoft can help power online banking platforms, mobile applications, and call center systems that underpin this transformation, with an advisor platform that provides a 360-degree customer view across all product groups. This personalized, always-on, self-serve model increases customer satisfaction and lowers servicing costs. MuleSoft can also help enable smaller teams, faster innovation, and development business models, resulting in a rapid increase in project delivery speed. And, due to greater competition and changing market dynamics, banks must do two seemingly contradictory things: • Develop new digital capabilities to counter new entrants • Provide a platform that augments a bank's capabilities and opens its ecosystem to partnerships with fintech companies The banking industry is changing rapidly. New technologies and new compliance requirements have led to greater regulatory pressure and rising competition from fintech companies. MOBILE BANKING APP INNOVATION VIA MULESOFT

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