Creating a 360 view of your customers with siloed data is like watching a movie with
missing scenes. It's fragmented, inaccurate, and doesn't tell you the whole story. To
maximize the power of your CRM system, you'll need to make sure it's connected to all
data resources without any gaps, allowing you to reach the following advantages, all
of which link together:
CRM DATA INTEGRATION:
THE ESSENTIALS
01.
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1. CREATE A 360 VIEW OF
YOUR CUSTOMERS:
The central integration goal is to develop
a complete view of your customers as
individuals. With data gathered from each
touchpoint of the customer's journey, you can
formulate a game plan for how to turn him or
her into a repeat customer.
3. IMPROVE COLLABORATION
AND PRODUCTIVITY:
As you eliminate data silos, you can also remove
teamwork silos. With a fully integrated CRM
system, teams can share valuable data, leverage
everyone's expertise, and more quickly derive
insights on what customers will respond to best.
2. BUILD A SINGLE SOURCE
OF TRUTH (SSOT):
With integrated data, team members can
access the latest updates in a single, unified
view. You can say goodbye to delays,
inconsistencies, and the need to relay
messages across teams or departments.
4. DELIVER THE IDEAL
CUSTOMER EXPERIENCE:
Once your team has a 360 view of customers
and has an easier way to collaborate, you can
provide personalized customer engagements
tailored to their preferences and have a
better chance at building brand loyalty.
84% of customers say the
experience a company
provides is as important as its
products and services.
Nearly half of today's
marketers report that their
data is "siloed and difficult to
access."
A past survey found that
business's top marketing
objective is to base more
decisions on data analysis.
