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MEET THE BAND: MARKETING AUTOMATION Marketing automation is helping our clients deliver more personalized campaigns while saving huge amounts of time, and in this profile we'll learn about the Appirio team behind these innovations. Clayton Mellgren Global Director, Marketing Automation What is your hometown? Leawood, Kansas (near Kansas City) Area of Expertise: Marketing Automation If you could do anything besides what you're doing now, what would you do? Be a travel blogger and food critic. Before everyone was doing it and before we had kids and jobs, we did an around-the-world trip with our DLSRs, backpacks, and one-way tickets to some awesome destinations. Loved the culture and the food and the challenge of it all. And I like to think I could critique food, but really, I just like to eat good food, so would probably be too complimentary. If you could live anywhere in the world, where would it be? Ideally, not locked into one place. I'd have timeshares in San Diego, Michigan, Ireland, Greece, Japan, and Australia, with a home base in KC. If you could have a superpower, what would it be? Teleportation. Every consultant's dream. ☺ What is your spirit animal and why? A rainbow unicorn—because my daughters have beat it into my head and that's all I can think of right now. What is your proudest accomplishment? Classic dad response... my three kids. Where do you see yourself in 10 years? Being a travel blogger and food critic. ☺

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