How to Close the Experience Gap in MFG (Appirio) eBook

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• Commoditization of physical products/equipment • Increased global competition • More informed buyers • Companies' inability to move up their customers' value chain Manufacturing in the Era of Digital Transformation Here are the factors contributing to this issue: I t's no secret. Manufacturers are slower to adopt technology than companies in other industries. Even in the Age of Access and Automation, manufacturing companies still try to find an air-tight business case and struggle to get funding for modernization projects. The prevailing 'new normal' in the digital economy doesn't make things any easier with increasing pressure on pricing and profitability. I n comparison, companies in other industries who face similar challenges move aggressively to reinvent themselves or adopt technology to deliver higher value or disrupt established norms. Moving up the value chain for customers takes strategic long-term planning and execution. In an era of improving communications and visibility, companies have to make their products and services 'sticky' at every customer touchpoint. Both digital and physical products must be easier to use, maintain, and upgrade by employees, workers, and partners - including co-innovating features and processes with customers or partners. 02. © 2019 Appirio, Inc. What does "digital-business" mean to organizations? Ability to better manage business performance through data availability and visibility. Meet customer experience expectations. 52% 49% 46% Enable worker productivity through tools such as mobile, data access, and AI-assisted processes. Source: Executive Summary "2018 State of Digital Business IDC"

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