• Commoditization of physical
products/equipment
• Increased global competition
• More informed buyers
• Companies' inability to move up
their customers' value chain
Manufacturing in the Era
of Digital Transformation
Here are the factors
contributing to this issue:
I
t's no secret. Manufacturers are slower to
adopt technology than companies in other
industries. Even in the Age of Access and
Automation, manufacturing companies still
try to find an air-tight business case and
struggle to get funding for modernization
projects. The prevailing 'new normal' in the
digital economy doesn't make things any
easier with increasing pressure on pricing
and profitability.
I
n comparison, companies in other
industries who face similar challenges
move aggressively to reinvent themselves
or adopt technology to deliver higher
value or disrupt established norms.
Moving up the value chain for customers
takes strategic long-term planning
and execution. In an era of improving
communications and visibility, companies
have to make their products and services
'sticky' at every customer touchpoint.
Both digital and physical products must
be easier to use, maintain, and upgrade
by employees, workers, and partners
- including co-innovating features and
processes with customers or partners.
02.
© 2019 Appirio, Inc.
What does "digital-business" mean to organizations?
Ability to better manage
business performance through
data availability and visibility.
Meet customer experience
expectations.
52%
49%
46%
Enable worker productivity through
tools such as mobile, data access,
and AI-assisted processes.
Source: Executive Summary "2018 State of Digital Business IDC"
