The Virtuous Cycle

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© 2018 Appirio, Inc. 888.680.7227 THE VIRTUOUS CYCLE Happy Workers. Happy Customers. It's a Virtuous Cycle Your customers expect consistent and exceptional experiences. You also have workers, and their experience has a direct effect on your customers. At Appirio, we believe Worker and Customer Experience are intrinsically linked and must be addressed together. By leveraging cloud technology, new ways of working, and solution accelerators to rapidly build and integrate technology, your business can create both amazing Worker and Customer Experiences that drive profitability and growth. To bring the Virtuous Cycle to life, your organization must develop a set of core capabilities to deliver the desired Worker and Customer Experience outcomes. So you might be asking, "Where do I start?" WORKER EXPERIENCE The Worker Experience in your organization depends on your ability to drive three main outcomes: Workers who are engaged, productive, and agile. CUSTOMER EXPERIENCE The Customer Experience in your organization depends on the your ability to drive three main outcomes: Customers who are aware, satisfied, and amplified. Aware customers know about you before they need your product or service, satisfied customers want to connect with your brand in meaningful ways, and amplified customers help you innovate, promote, sell, and even service other customers. Engaged workers are more emotionally and intellectually committed to the organization, productive workers have access to the tools they need to metabolize work quickly, and agile workers are able to rapidly adapt to changing conditions. Let Appirio's experts help, using our Outcomes, Capabilities, Clouds Model.™ We help identify and prioritize your desired outcomes, assess your existing capabilities to deliver those outcomes and focus efforts on building or improving those with the highest impact, and then help you select the right technology to transform those digital experiences. OUTCOMES Identify Desired Outcomes Prioritize Impact CAPABILITIES Assess Bashful to Bold Focus Efforts CLOUDS Select the Right Technology Digital Experiences 1 2 3

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