Appirio's Media Solutions Accelerators

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© 2016 Appirio, Inc. 888.680.7227 APPIRIO'S MEDIA SOLUTIONS ACCELERATORS Capitalizing on the Cloud to streamline media relationships & processes The digital revolution has affected the Media industry in two significant waves. The first digital wave was the internet itself. Media companies that survived were able to shift into digital advertisements, and online content. The second digital wave to hit the media providers is in their IT infrastructure. The Media companies that will thrive in this wave will successfully leverage cloud platforms to change the way they manage, relate to, and share with advertisers, brands, and subscribers. ● Manage Agency & Account Relationships: ‐ Streamline Publisher to Advertiser Relationships with CRM ‐ Manage Ad buyer Contracts & Opportunities ● Creative Community for Ad Trafficking: ‐ Workflow-driven creative uploads, reviews, and approvals ‐ Share new ad-buy promotions & rate cards ‐ Sharing/Distribution and Self-Service of knowledge articles ● Case Handling & Resolution: ‐ Log cases for adjustments to impressions across flight dates, properties,and creative ‐ Track case status and resolution ● Ad Performance Analytics Dashboards ‐ Track and show advertiser actual versus expected for CPC, CPM, and conversions ‐ Publisher Ad Inventory utilization metrics ● Ad Server & 3rd Party Integrations ‐ Appirio DoubleClick to Salesforce Connector for signed insertion orders, available inventory, and holds ‐ Docusign eSignature Integration ‐ Automatic credit status checking via back-end integration to financial systems A Powerful Platform to Optimize Premium Digital Ad Sales & Services In the world of digital media, seamless collaboration between publisher and advertiser is paramount to both parties' success. To ensure this success, Appirio has developed an Accelerator which works cross functionally and across clouds to streamline ad sales & services transactions end to end. "At Facebook, we take pride in how quickly we deliver innovation and changes in our applications, and the combination of Appirio and the platform has allowed us to meet those changing business needs." Cole Jimison Technology Partner, Facebook

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