Marketing Automation

Discover the latest trends in Marketing Automation and learn how to up-level your efforts.

  • Seamless Commerce: Create a 360 Customer View Fueled by MuleSoft

    Seamless Commerce: Create a 360 Customer View Fueled by MuleSoft

    Today’s consumers are omnichannel shoppers, so offering frictionless experiences is crucial. With Appirio’s latest tool, founded on MuleSoft, you can stay in step with customer demands.

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  • Seamless Commerce POV Demo 4:54

    Seamless Commerce POV Demo

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  • Seamless Commerce: Demo3:30

    Seamless Commerce: Demo

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  • Seamless Commerce: A Cross-Cloud Solution

    Seamless Commerce: A Cross-Cloud Solution

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  • Fueling a Seamless Commerce Experience Through Connected Devices, Systems, and Data

    Fueling a Seamless Commerce Experience Through Connected Devices, Systems, and Data

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  • A Better Retail Experience2:19

    A Better Retail Experience

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  • How Retail Will Change in 2019 and Beyond

    How Retail Will Change in 2019 and Beyond

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  • The Essential Building Blocks for Marketing Automation

    The Essential Building Blocks for Marketing Automation

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  • Disrupting the Mid-Market with Marketing Cloud

    Disrupting the Mid-Market with Marketing Cloud

    How do you maximize your capabilities and support after replacing your current ESP with Salesforce Marketing Cloud?

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  • Creating a Customer Journey from Scratch

    Creating a Customer Journey from Scratch

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  • The Modern CMO: Appirio's Latane Conant

    The Modern CMO: Appirio's Latane Conant

    Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and how they've built Appirio's marketing capability.

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  • How to Build Code-free Dynamic Emails with Marketing Cloud

    How to Build Code-free Dynamic Emails with Marketing Cloud

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  • Marketing Cloud Connect Is Installed — Now What?

    Marketing Cloud Connect Is Installed — Now What?

    As a follow-up to Installing Marketing Cloud Connect in Salesforce, I wanted to share suggestions that will track adoption and email analytics, and provide new automation capabilities.

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  • Marketing Cloud for the Worker Experience

    Marketing Cloud for the Worker Experience

    Transforming Employee Engagement & Communication

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  • Installing Marketing Cloud Connect in Salesforce

    Installing Marketing Cloud Connect in Salesforce

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  • Introduction to Marketing Metrics

    Introduction to Marketing Metrics

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  • How to Use Metrics to Adapt to the Customer

    How to Use Metrics to Adapt to the Customer

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  • Best (and Worst) Practices of Big Data Lead Management

    Best (and Worst) Practices of Big Data Lead Management

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  • CX: Stay Relevant with Salesforce’s Marketing and Community Clouds

    CX: Stay Relevant with Salesforce’s Marketing and Community Clouds

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  • Marketing Automation: 3 Questions with Ashley Stepien5:18

    Marketing Automation: 3 Questions with Ashley Stepien

    Marketing technology has become a big topic over the last few years. There has been an explosion of new tools on the market, addressing different channels that were previously unmanageable. Along wi

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