Marketing Automation

Seamless Commerce: Create a 360 Customer View Fueled by MuleSoft

Today’s consumers are omnichannel shoppers, so offering frictionless experiences is crucial. With Appirio’s latest tool, founded on MuleSoft, you can stay in step with customer demands.

Fueling a Seamless Commerce Experience Through Connected Devices, Systems, and Data

How Retail Will Change in 2019 and Beyond

The Essential Building Blocks for Marketing Automation

Disrupting the Mid-Market with Marketing Cloud

How do you maximize your capabilities and support after replacing your current ESP with Salesforce Marketing Cloud?

Creating a Customer Journey from Scratch

The Modern CMO: Appirio's Latane Conant

Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and how they've built Appirio's marketing capability.

How to Build Code-free Dynamic Emails with Marketing Cloud

Marketing Cloud Connect Is Installed — Now What?

As a follow-up to Installing Marketing Cloud Connect in Salesforce, I wanted to share suggestions that will track adoption and email analytics, and provide new automation capabilities.

Installing Marketing Cloud Connect in Salesforce

How to Use Metrics to Adapt to the Customer

Best (and Worst) Practices of Big Data Lead Management

CX: Stay Relevant with Salesforce’s Marketing and Community Clouds