Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing.
Today’s consumers are omnichannel shoppers, so offering frictionless experiences is crucial. With Appirio’s latest tool, founded on MuleSoft, you can stay in step with customer demands.
How do you maximize your capabilities and support after replacing your current ESP with Salesforce Marketing Cloud?
As a follow-up to Installing Marketing Cloud Connect in Salesforce, I wanted to share suggestions that will track adoption and email analytics, and provide new automation capabilities.
Transforming Employee Engagement & Communication
Marketing technology has become a big topic over the last few years. There has been an explosion of new tools on the market, addressing different channels that were previously unmanageable. Along wi