New Apps Provide Sales and Marketing Teams an Enhanced Mobile Experience for Delivering, Managing, Tracking Customer-Facing Content and Feedback
San Francisco, Calif. – Aug. 10, 2012 – Appirio, a technology-enabled cloud service provider, today introduced three applications that make it easier to get the right content into customers’ hands, to measure the impact of that content, and to collect real-time customer feedback on mobile devices. These new mobile cloud applications extend Salesforce CRM’s existing functionality, combining the flexibility of a back-end cloud app with the usability of a native mobile app.
Appirio’s mobile cloud apps, part of Appirio’s extensive Cloud Asset Library, help with:
- Content Delivery – instantly delivers the most up-to-date marketing or sales content regardless of whether the mobile device is online or offline to improve one-to-one interactions.
- Closed Loop Marketing – enables companies to measure where marketing content is being used in the field and the impact of that spend.
- Mobile Survey – allows sales, marketing and executive teams to gather real-time feedback from customers.
“Appirio partnered with us to build a very successful mobile cloud CRM application for 224 of our nursing facilities on a tight timeframe and with limited budget,” said Barry Somervell, senior vice president of sales and business development at Kindred. “Early results show it is already having a positive impact on patient conversion rates and providing a better, more personalized experience for our sales team and customers.”
Read: IDC’s profile about Kindred’s mobile cloud app
Each of Appirio’s applications leverage the back-end capabilities of Salesforce CRM, tying information back into the system so teams don’t need to re-enter data or hire specialized mobile developers to enhance the applications. Each app is built from a combination of mobile cloud components, and is completely customizable to a company’s unique process. They are currently optimized for iPads and iPhones, but can be configured for Android devices.
“Research indicates that the majority of business decision-makers will increase their mobile applications budget in 2012 and beyond as they look for better ways to engage with customers and partners,” said Kevin Dodson, senior consultant for Appirio’s mobile team. “Appirio’s mobile cloud applications, which are developed on standard platforms, offer enterprises a cost-effective way to improve their mobile capabilities while maximizing their existing investments.”
Appirio offers a range of mobile cloud solutions, from strategy and prototyping workshops that help companies identify where mobile applications will have the greatest business impact, to configurable mobile applications such as the ones mentioned above. For customers that want a completely custom mobile solution, Appirio’s Cloud Asset Library which contains more than 30+ pre-built mobile components, means Appirio consultants and customers don’t need to start each project from scratch.
- IDC case study about Kindred’s mobile application built with Appirio
- Overview of Appirio’s mobile cloud solutions
- Overview of Appirio’s Appirio Services Platform, and Cloud Asset Library
Appirio accelerates the cloud-powered business, helping enterprises achieve real results from cloud applications and platforms like salesforce.com, Google and Workday. Appirio has worked with more than 300 enterprise customers including organizations like City of Los Angeles, Facebook, Flextronics, Home Depot, International Hotels Group, Japan Post Network, Ltd., L’Oreal, NetApp, NYU, Starbucks, Thomson Reuters and VMware. Appirio’s technology-enabled professional services are supported by a team of nearly 500 cloud experts and CloudSpokes, a more than 40,000 person-strong global cloud developer community. The company’s expertise and innovative brokerage technology have been recognized by organizations such as the World Economic Forum, Bloomberg BusinessWeek, InformationWeek, Gartner, and IDC. Appirio has offices that span the U.S., Europe and Asia Pacific, and is backed by Sequoia Capital, GGV Capital and General Atlantic.