Appirio Simplifies Contact Synchronization Between Salesforce & Google Apps

May 30, 2008 Appirio

Fifth Appirio Offering for Salesforce and Google Apps Provides a Smarter Way to Manage Business Contacts Across Applications

SAN FRANCISCO, CA–May 30, 2008 – Google I/O Conference — Appirio ( today announced Appirio Contact Sync for Salesforce and Google Apps, a simple tool to select and sync contacts between Google Apps and Salesforce address books.

This is the fifth product offering from Appirio for users of Salesforce for Google Apps. This new offering enables users to intelligently synchronize contacts from these two solutions, bringing together the business context of Salesforce with the ‘add-as-you-email’ convenience of Gmail. Users save time by eliminating the need to enter and maintain duplicate data in different systems, and they improve productivity by being able to access their contacts no matter which application they’re in. Organizations in turn gain a more comprehensive, up-to-date view of relevant business relationships.

The product is available today on,’s AppExchange, and the Google Solutions Marketplace.

Appirio Contact Sync for Salesforce and Google Apps joins the other four Appirio offerings that were featured last month during the Salesforce for Google Apps announcement. These other offerings enable Salesforce and Google Apps users to synchronize calendars, collaborate on marketing campaigns, find and embed documents, and create and share customized CRM dashboards. Three of the four applications are currently listed on the AppExchange “Top 10” — with almost 1,000 downloads to date — highlighting the time and productivity gains these applications offer users.

Facts and Features of Appirio Contact Sync:

Appirio Contact Sync for Salesforce and Google Apps ensures that any time you create or update a contact in either Salesforce for Google Apps or Gmail, it is automatically reflected in the other application. In addition to this core functionality, Appirio also provides a set of valuable filters and features that add intelligence to the synchronizing process.

  • Salesforce Filters: Because Salesforce maintains such a wealth of data, users may want to filter which contacts should be synchronized with Google Apps. Users can set filters based on any data in the contact, e.g. who owns it, where it came from, and when it was last active.
  • Gmail Filters: Because contacts are automatically logged into Gmail every time an email is sent, users may want to filter which contacts get synchronized with Salesforce. Users can set filters based on items like the email domain or the presence of a full name.
  • Update and fill in missing contact information: Take advantage of the existing collaborative features within Salesforce by using a ‘stay in touch’ email to prompt your contacts to update or fill in missing information. The information they provide is automatically incorporated into both Salesforce for Google Apps and your Gmail contacts.

Using the platform and Google’s open APIs, Appirio will continuously enhance the product by adding more valuable features based on user feedback and suggestions. To provide suggestions or feedback, please contact


Ryan Nichols, Vice President of Products and Marketing, Appirio

“So much of business happens over email, and having the ability to merge your email contacts with other enterprise applications and share them with your colleagues is extremely powerful. Appirio looks forward to connecting the cloud for our customers, one contact at a time.”

Kraig Swensrud, Vice President, Applications,

“Appirio is leading the way in making customers successful with Salesforce for Google Apps. Appirio Contact Sync for Salesforce and Google Apps gives customers a consolidated view of all business contacts, a critical service for effective customer relationship management.”

About Appirio

Appirio ( delivers products and services that help medium and large enterprises accelerate their adoption of on-demand solutions. As a Services 2.0 pioneer, Appirio has a proven track record of designing and implementing complex and mission-critical systems using Software-as-a-Service (SaaS) solutions such as and Google Enterprise. Areas of expertise include CIO and business strategy, SFA, IdeaExchange and service and support implementations, development and Google Apps deployment and integration.

Google, Google Apps, and Gmail are trademarks of Google Inc. Other trademarks are the property of their respective owner.

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