CX, EX and the evolving CMO mindset: With Latane Conant, CMO at Appirio

Latane Conant, CMO at Appirio shares key insights on the evolving role of a CMO and the digital transformation challenge. According to her, it’s critically important to have an external perspective along with linking employee engagement to customer engagement.  Latane attended the University of Virginia. She says that her greatest achievement in life is her 4 boys (husband, 2 kids, and DaVinci the dog). She says that one day, she would love to live in London!

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The Modern CMO: Appirio's Latane Conant
The Modern CMO: Appirio's Latane Conant

Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and ho...

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Appirio co-founder stepping down as CEO to shape culture at parent firm
Appirio co-founder stepping down as CEO to shape culture at parent firm

Effective April 1, Erik Duffield, a five-year company veteran and global general manager of customer relati...