Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO

September 6, 2017 Appirio

Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to enhance customer engagement and remain tech savvy to streamline and maximize their team’s efforts.

With these objectives in mind, CMOs are faced with a unique set of challenges. As technology continues to infiltrate every part of the customer journey, there is a shift in consumers seeking a more personalized and human experience.

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