FinancialForce Hits $50M Run Rate–Mid Market Getting Sexier

January 14, 2015 Appirio

In the cloud financial software space there are two well established markets. Firstly larger enterprises who are served by NetSuite, Workday, Kenandy  and (on an on-again, off-again basis) SAP. At the other end of the spectrum are small and micro businesses who are spoilt for choice – Intuit INTU +1.46%’s QuickBooks Online product, while fairly lackluster for many years, got a fright by the global growth of upstart Xero and has started to mature. A host of other players, Freshbooks, Wave and Zoho among them, compete for the small end of town.

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