On Apple’s Enterprisey Focus–They Just Might Be The Enterprise Software Outlier

May 5, 2015 Appirio

Apple isn’t really known as an enterprise vendor, but rather as a consumer one that people like to use in an enterprise setting. Apple traditionally hasn’t set itself up well to sell into enterprise – they don’t follow the technology enterprise norms. If we look to Oracle as the exemplar (for better or worse) of what it means to be an enterprise company what do we see? Highly paid salespeople, large enterprise pricing approaches and big industry events where industry analysts and media get a preview into upcoming news that can then be disseminated to the masses.

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