Retailers should sync online/offline shopping experience to improve sales, says Appirio

June 1, 2017 Appirio

Justin Anderson, GM EMEA at cloud consultancy firm, Appirio has guidance on how retailers can engage customers through their employees in order to ensure strong sales growth 

“The latest end of year footfall and online sales figures from SpringBoard Insights have revealed declining brick-and-mortar traffic, with a 28.3% fall year-on-year, but strong online sales. Reports have highlighted the accessibility of online sales and a combination of cold weather and bank holiday trading hours prevented shoppers from venturing outside. While these are points to remember there is a lot to be said and done internally so that retailers can understand the data and improve their customer and worker experience.

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