ServoTerra Teams with Appirio and to Build the First B2B Commodity and Futures Marketplace for Trading IT Assets

June 24, 2009 Appirio

ServoTerra’s asset planning application and trading exchange, built on and Sites, helps businesses plan for IT asset end of life in a profitable and responsible way

SAN FRANCISCO and SAN MATEO, Calif.—June 24, 2009— [NYSE: CRM], the enterprise cloud computing company, and Appirio (, a cloud solution provider, today announced that ServoTerra has built and deployed an asset planning application and B2B trading exchange built entirely on the platform and the new Sites capability.

ServoTerra provides IT asset disposal solutions, including SaaS asset life cycle planning, virtual consignment, and environmental compliance tracking, enabling companies to achieve a 35% higher return on average than other models. In less than 12 weeks, Appirio and ServoTerra designed, developed and deployed a hardware asset planning application and B2B marketplace entirely in the cloud on

“Appirio lived up to its reputation as the leader in development,” said Steve Wagner, CEO of ServoTerra. “We gave Appirio a 12 week time-frame from initial meeting to first customer release. They were able to quickly understand the business model and translate it to design requirements, which allowed them to provide a flexible development plan and key resources for success. As a result, ServoTerra was able to exceed our customers’ expectations in terms of time to market and functionality through our strong partnerships with Appirio and”

ServoTerra’s asset planning application and exchange marketplace enable enterprises to effectively plan the life cycle of any hardware asset from purchase through end of life with a focus on profitability. This is unique because it enables customers to proactively plan for the disposition of their assets by selling them in advance of their availability. By using ServoTerra’s trading exchange, IT asset managers can minimize asset depreciation by identifying the optimal time to sell. With any reductions in asset depreciation cost going straight to the bottom line, this is a powerful new value driver for companies.

The ServoTerra trading exchange is built entirely on the platform. This means it not only works seamlessly with ServoTerra’s existing Salesforce CRM application, but also gains all the benefits of the leading enterprise cloud platform, including unlimited real-time customization, workflow and approvals, powerful analytics and much more. ServoTerra is also taking advantage of the new Sites capability to make the trading exchange available as a public-facing Web site. ServoTerra is redefining conventional IT asset disposition methods by connecting the owner of the asset directly with the buyer and creating transparency by taking the industry to the cloud.

“ is revolutionizing how companies, like ServoTerra, bring disruptive innovation to market,” said Chris Barbin, CEO of Appirio. “The cloud model lets businesses focus on rapid business process innovation rather than managing infrastructure. It’s success stories like these that are accelerating the drive to enterprises running completely in the cloud.”

ServoTerra is one of the 59,300 companies of all sizes, industries and geographies that comprised the customer base as of April 30, 2009. Revenue and subscribers will be recognized as the service is delivered.

About, Inc.

ServoTerra (, meaning “preserve earth” in Latin, offers a SaaS asset planning application and trading eXchange platform, enabling companies to maximize their ROI on depreciating IT assets. The company provides profitable asset disposal solutions to include asset life cycle planning, virtual consignment, and environmental compliance tracking and reporting. ServoTerra is redefining conventional disposition methods by connecting the owner of the asset directly with the buyer on a global eXchange and creating transparency by taking the industry to the cloud.

About is the enterprise cloud computing company. The company’s portfolio of Salesforce CRM applications, available at, has revolutionized the ways that companies collaborate and communicate with their customers across sales, marketing and service. The company’s Platform ( enables customers, partners and developers to quickly build powerful business to run every part of the enterprise in the cloud. Based on’s real-time, multi-tenant architecture, Salesforce CRM and offer the fastest path to customer success with cloud computing.

As of April 30, 2009, manages customer information for approximately 59,300 customers including Allianz Commercial, Dell, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase applications should make their purchase decisions based upon features that are currently available. has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol “CRM”. For more information please visit, or call 1-800-NO-SOFTWARE.

About Appirio

Appirio (, a cloud solution provider, offers both products and professional services that help enterprises accelerate their adoption of the cloud. With over 2500 customers, Appirio has a proven track record of implementing mission-critical solutions and developing innovative products on cloud platforms such as, Google Apps, and Amazon Web Services. From offices in the U.S. and Japan, Appirio serves a wide range of companies including Avago, Hamilton Beach, Japan Post Network, Ltd, Pfizer and Qualcomm. Appirio was founded in 2006, is the fastest growing partner of and Google, and is backed by Sequoia Capital and GGV Capital.

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