If you have been paying attention to the news in recent days you may have seen footage of the great white shark attack on former world surfing champion Mick Fanning during the final of the J-Bay Open off South Africa’s coast on July 19. Twitter has also been alight with a photo of rival Julian Wilson sprint paddling to help. While both surfers were unharmed and ultimately shared the event’s first place title, Wilson’s bravery is a poignant reminder that true heroes do not win at all costs.
In business, helping competitors has its place, as well. That’s according to Chris Barbin, CEO of Appirio, an IT consultancy that helps companies build apps and migrate to cloud-based enterprise solutions such as Salesforce. Here’s what he says you need to think about when it comes to partnering with the competition.