Former triathlete Jeff Temple started wearing a fitness tracking device two years ago when his company gave it to him as an annual gift.
He could have chosen a branded jacket or a backpack. But, like 150 other employees at cloud computing company Appirio, he opted for the Jawbone tracker with membership of the associated in-house CloudFit programme in a bid to regain his fitness.
“I was very active and even completed an Ironman triathlon. Then I kind of burned out,” said the 33-year-old field marketing manager. “I took a couple of years off and got very sedentary, but the CloudFit programme re-energised me and got me back on the road.”