Eric Castro has never even seen, let alone met, the overwhelming majority of the people who work for his company.
An army of approximately 2,300 technicians who work as independent contractors make up the bulk of Atlanta-based Ammacore’s workforce. Their work includes installing cabling and rack servers, and performing other electronic-maintenance and troubleshooting work at the firm’s clients around the country.
The company uses a crowdsourcing platform to find these workers and assign them to clients. Once a job is finished, Ammacore rates the technicians on the quality of their work and their reliability — and, likewise, the techs rate the company on its reliability, support and the timeliness of its payments.