Latane Conant, CMO of Appirio, visits the Marketing Garage to talk about the role of the modern CMO, and how they've built Appirio's marketing capability to deliver the customer, brand and employee experiences needed for modern marketing.
Most Recent Articles
Appirio and FinancialForce Help Professional Services Companies Operate in the Cloud
Appirio and FinancialForce, a leading ERP native to the Salesforce platform, have teamed up to assist services companies.

Appirio is coming to Porto
We are delighted to announce that the Appirio Salesforce team is coming to Porto in Portugal. Our rapid growth in Europe means that we are searching for the best people across the region.

Meet the Diversity & Inclusion Professional: Patrice Jimerson
Patrice Jimerson is senior program manager of diversity and inclusion at Appirio, a technology consultancy which has long insisted that worker experience and customer experience go hand in hand.

CX, EX and the evolving CMO mindset: With Latane Conant, CMO at Appirio
Latane Conant, CMO at Appirio shares key insights on the evolving role of a CMO and the digital transformation challenge.

Appirio co-founder stepping down as CEO to shape culture at parent firm
Effective April 1, Erik Duffield, a five-year company veteran and global general manager of customer relationship management at Appirio, will take the reins at Appirio.
Going Digital: Taking Care of Your Employees Must Be Step One
(Computerworld Denmark -- February 26, 2018) According to a survey about worker experience, Denmark takes third place when compared to 42 countries worldwide.

Meet 8 Tech Companies Proving There's More To The Midwest
(February 21, 2018) Since the beginning of the Ascend program in 2013, Appirio has achieved a 95% retention rate, an effort that should mean big things for both Appirio and Indianapolis.

5 keys to improving your hiring process
(February 18, 2018) “If the HR team understands what the team is trying to accomplish in filling the role, and the hiring manager can clearly articulate the business strategy, both teams can work tog
Indy Companies Among Best For Remote Jobs
(Inside Indiana Business -- January 18, 2018) Two Indianapolis-based companies are included in the “100 Top Companies with Remote Jobs in 2018” from job search website Flexjobs.

Why Company Culture Needs To Be Part Of Your 2018 Budget
(January 2, 2018) As a CEO, I spend a lot of time thinking and talking with others about business priorities, and invariably, company culture rises to the top during these conversations.

Appirio’s parent company named a "Leader" in the "Gartner Magic Quadrant for CRM and Customer Experience Implementation Services Worldwide"
NEWS BLOG: Appirio Wins Big at Dreamforce 2017
Appirio has been hard at work developing Lightning Bolt solutions to accelerate development of Salesforce Communities for retail and franchise operations, medical device order management, higher
Appirio, a Wipro Company, Expands Industry Expertise with Launch of New Solutions for Salesforce Lightning Bolt
Appirio’s new Lightning Bolt solutions offer highly personalized experiences for customers in retail, healthcare, and more Salesforce Lightning Bolt allows partners to create and distribute...
Appirio Receives 2017 Great Place to Work Certification
When you work for a company that offers workplace flexibility, challenging work, opportunities for learning and development, and career growth, it’s easy to feel like you work for a great company!...
Interview With Appirio CEO Chris Barbin – Future Of Work And The Cloud
I had the pleasure of interviewing Chris Barbin CEO of Appirio – his insights on future of work and technology and next generation workforces are eye opening and encouraging! Check out the audio...
Experts Point To Sales Empathy, Storytelling As New Traits Of The Modern B2B CMO
Today’s B2B CMO is tasked with being the driver for customer experience and revenue. In order to accomplish this goal, CMOs must care about their impact on the sales process, tell great stories to...

TechPoint Announces Class of 2017 Tech 25 Winners
INDIANAPOLIS (August 15, 2017) — TechPoint, the growth accelerator for Indiana’s tech ecosystem, is recognizing Indiana’s tech builders with the announcement of the third annual Tech 25 Class of...
Appirio Releases New Research on Global Worker and Customer Experience
Findings show 88% percent of business leaders believe Worker Experience impacts their revenue, but C-Suite struggles with prioritization, program ownership, accountability INDIANAPOLIS — May 31,...
Retailers should sync online/offline shopping experience to improve sales, says Appirio
Justin Anderson, GM EMEA at cloud consultancy firm, Appirio has guidance on how retailers can engage customers through their employees in order to ensure strong sales growth “The latest end of...
Appirio Launches Second Annual Worker Experience Tour with 11 Global Stops