Marketing & Sales: A Lesson in Marriage Counseling

August 15, 2013
Maybe you've seen it happen. Marketing and Sales hit it off grandly at first, with fresh, exciting ideas about how they'll work together to produce amazing sales, lead generation, and industry buzz. Then Sales gets a shiny new CRM system. Marketing gets a zippy new marketing automation tool. But they don't share; they don't invite each other on their excursions. They head off on their own adventures. And before you can say "Is paper still the marriage gift for the first year?" they're hardly saying hello at the dinner table. The partnership--the Marketing and Sales marriage--has stalled. It's time for a little "marriage counseling" about the importance of alignment. Whether your Marketing and Sales teams need to take a step back and reassess their relationship--or whether these departments in your own organization haven't seen eye to eye from day one--it's critical to learn why a Marketing and Sales alignment strategy is the healthiest thing you can do for your company. Appirio Business Architect Ashley Brucker presents the importance of creating an alignment between Marketing and Sales that optimizes CRM and marketing automation tools. In this one-hour event you'll learn how you can: - Gain an understanding of the issues that plague both departments and yet can be remedied by the same solutions. - Understand the dynamic between not only Marketing and Sales systems but processes as well. - Start speaking the same language by establishing a dialogue and common terminology between Marketing and Sales.
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